About the brand
Aveda’s mission is to care for the world we live in, which is why we create our high-performance, highly naturally derived products with sustainability at heart. We were born cruelty-free, never tested on animals, and are 100% vegan, now and forever. Our hair care is 96% naturally-derived* and created with iconic pure-fume™ aromas, made
with pure flower and plant essences.
*On average, from plants, non-petroleum minerals or water. Learn more at aveda.com
